Partner: Rui Ma, Senior Designer (Los Angeles)

Concept | Copy

Vidmob is a tech startup that uses creative data & insights to make ads that improve brand and business outcomes. I worked on a TON of brands at Vidmob, touching practically every vertical. I oversaw creative work made by external creatives around the world but often jumped in to create ads as needed; this is a small sample of my own work.

Role: Creative Director | Concepts | Copy

Client: ComEd

Event planning and promotion for the Icebox Derby—an event where six teams of teenaged girls use STEM to transform recycled refrigerators into solar-powered electric cars and race them to win the STEM Cup, scholarships, and other prizes.

Role: Concept | Copy | Host

Client: Altria Group

Complete branding and website for a beta digital loyalty program for Marlboro.

+141K enrolled in program

45% increase in login frequency

Role: Senior Copywriter

I absolutely LOVE talking to a group of people about being an advertising creative. I’ve spoken in front of 5th graders, portfolio schools, and hundreds of people at conferences (the 5th graders were the toughest crowd). I always volunteer to speak because I think it’s super important for people to see something I never saw when I was new to the ad game—a black, female creative director.

Samsung asked us to create videos showing how the Samsung Bixby voice assistant works, without making literal "how-to" videos. I enjoyed sliding a little bit of humor into each one of these.

Role: Concept | Senior Copywriter

Client: Constellation Brands

Back when social ads were an afterthought, my partner Emily Moore and I concepted and created social editorial calendars for 4 Constellation brands every month—Corona Extra, Pacifico, Tocayo and Casa Noble. We then huddled in an empty conference room and MADE. THE. ADS. What a time.  

Concept | Creator | Senior Copywriter  

I decided to create a music video about the not-so-sweet sides of advertising — social editorial calendars and decks.

Client: Home Run Inn Pizza

Created “Strike Out #HANGRY”—a social campaign that made Home Run Inn the first brand to ever use a strikethrough hashtag. 

2014 Webby Award | People's Voice | Customer Service | Social Media

Client: Beef. It's What's For Dinner

Concepted and wrote the 2014 social editorial calendar for The National Cattlemen's Beef Association.  (Emily Moore, Designer)

Concept | Copy

Since Verizon FiOS touts itself as the "Most advanced network," my partner and I thought they should also have the most advanced banner ad. The concept featured everything from the VZ FiOS Twitter stream, the weather, FiOS YouTube videos, stats and a shooting game. The clients LOVED the idea, but didn't love the price. Since then, it's lived on in this epic sketch (by Billy Burkert, Senior Designer).

Role: Concept