Partner: Rui Ma, Senior Designer (Los Angeles)
Concept | Copy
Creative Director | Concepts | Copy
Client: ComEd
Event planning and promotion for the Icebox Derby—an event where six teams of teenaged girls use STEM to transform recycled refrigerators into solar-powered electric cars and race them to win the STEM Cup, scholarships, and other prizes.
Concept | Copy | Host
Complete branding and website for a beta digital loyalty program for Marlboro.
+141K enrolled in program
45% increase in login frequency
Copy
I absolutely LOVE talking to a group of people about being an advertising creative. I’ve spoken in front of 5th graders, portfolio schools, and hundreds of people at conferences (the 5th graders were the toughest crowd). I always volunteer to speak because I think it’s super important for people to see something I never saw when I was new to the ad game—a black, female creative director.
Samsung asked us to create videos showing how the new Samsung Bixby voice assistant works, without making them literal "how-to" videos. I enjoyed sliding a little bit of humor into each one of these.
Concept | Copy
Client: Constellation Brands
Concepted and wrote the social editorial calendars for 4 brands—Corona Extra, Pacifico, Tocayo and Casa Noble. Here are a few notables:
Concept | Creator | Copy
I decided to create a music video about the not-so-sweet sides of advertising — social editorial calendars and decks.
Client: Home Run Inn Pizza
Created “Strike Out #HANGRY”—a social campaign that made Home Run Inn the first brand to ever use a strikethrough hashtag.
2014 Webby Award | People's Voice | Customer Service | Social Media
Client: Beef. It's What's For Dinner
Concepted and wrote the 2014 social editorial calendar for The National Cattlemen's Beef Association. (Emily Moore, Designer)
Concept | Copy
I joined YouTube in 2007 as part of a blogging class in ad school. I started rapping every week to boost readers to my blog and my YouTube channel took off on its own.
Since Verizon FiOS touts itself as the "Most advanced network," my partner and I thought they should also have the most advance banner ad. The concept featured everything from the VZ FiOS Twitter stream, the weather, FiOS YouTube videos, stats and a shooting game. The clients LOVED the idea, but didn't love the price. It'll have to flourish in this epic sketch (by Billy Burkert, Senior Designer).
Concept